Creating Role-Based Personas for the Enterprise

Roles vs. Personas: What’s the Difference?

Example enterprise roles.
Example behavioral-based personas.

Why Even Do Personas?

  • Identifying the Likely Roles
  • Gathering Information about the Roles
  • Constructing the Personas
  • Putting the Roles in the Larger Work Context

Identifying the Likely Roles

Gathering Information About the Roles

Descriptive Elements for Enterprise Roles

  • Work Location (100% inside → 100% outside)
  • Safety (physically safe → dangerous)
  • Noise Level (quiet → noisy)
  • Lighting Conditions (low light → full light)

Crafting a Set of Design Imperatives

  • Proactively surface what needs to be done.
  • Make it easy for EOs to pick up where they left off.
  • Provide the “big picture” of the workload ahead.
  • Automate routine communication, such as following up for information.
  • Help EOs nurture and grow their “book of business.”

Constructing the Personas

Example role-based persona.

Showing Roles into the Larger Work Context

A simplified task matrix.

Conclusions

--

--

--

Principal UX Designer & Partner at Blink UX • Crafting better enterprise experiences since 1988

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Case study: Redesigning one of the most used social media platform

Five Pieces of Advice for Your Creative Coding Project

Could Custom Build Developments Fix the Housing Crisis?

The 7 Questions You’ll Be Asked at a UX Design Interview

10 Simple Tips to Improve User Testing

Case Study — 2x Organic Leads in a Month

Real World Wheels: The 2017 Cars Edition

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Heidi Adkisson

Heidi Adkisson

Principal UX Designer & Partner at Blink UX • Crafting better enterprise experiences since 1988

More from Medium

MSc in User Experience Design — User Research and Interaction Design

Future of user interface design

Discovery Process: aligning necessities, expectations and solutions

Ways in which a business might benefit from Agile during hybrid work